Do me a favor.
Stop letting fear run the show.
You live in a world where there are literally an infinite number of possible outcomes and you are only focusing on two: your earth shattering worst case scenario and your elusive best case scenario. You stress yourself out to no end with the first one and you use the second one as a reminder that you’re not worthy.Read More
I always knew that I wanted to be in the music business.
My earliest memories are of me sitting on my swingset in the backyard of my grandmother’s home in Waco, Texas and singing my little heart out. I would make up songs and sing them all day long. My favorite cartoon was Jem. During the summertime, I’d stay up all night watching music video stations like MTV, VH1, BET, and CMT (back when they actually played music videos) and I’d also listen to the Quiet Storm on Dallas’ R&B and Hip Hop station, K104. I’d spend hours making my own mixtapes, carefully crafting the tracklisting and waiting for what seemed like an eternity for specific songs to play on the radio.
Those were definitely different times back then, Honey Bunny!Read More
*In my best Sophia Petrillo voice*
Picture it. Waco, Texas. 2000. A young LaTisha Cotto is determining where she wants to go to college. She has received several offers from prominent institutions across the United States of America. Some of these colleges are located in her home state of Texas and others in places like Boston, Memphis and Atlanta. Where should she go? Which college will she pick?
If we were really watching a TV show, this is where the episode would end. Gotta love a good cliffhanger.Read More
Real talk: I been rocking with Beyoncé since the first time I heard “No, No, No” in high school. It’s no secret that I have tremendous respect for her and all that she has accomplished. It really inspires me that a 36 year old Texas mother of three children under the age of 10 is at the very top of the music game. She shuts down red carpets, award shows, Coachella, the Internet all with the magic of her authentic self.
It’s really easy to think, “Well, Beyoncé is uber successful because she has tons of help. She has a personal trainer, chef, nannies, management company, make-up artists, hair gurus, and a kick ass mama (Hey, Ms. Tina! I love you!) to help her out. I don’t have that kind of help so that’s why I’m not the Beyoncé of my own life.”
While there is truth in that statement, I want you to consider that the megastar Beyoncé that we all know and love today was once Beyoncé Gisselle Knowles, a little girl from Houston, Texas with big dreams.Read More
For as long as I can remember, I have had a really hard time talking about my accomplishments.
We’re talking all the way back to elementary school, where kids have no filter and just tell it like it is. Whenever anyone would ask me how I did on the test, I’d say, “Oh, I passed.” I never mentioned the fact that I got the highest grade in the class.Read More
I went thru my rebellious phase in middle school. I never gave much thought to anything but being with my friends and having fun. My friends were having fun by getting in trouble and I started to go down that road, too. However, I had a mom who really loves me and she put me in private school.
I HATED IT.
Back then, I didn’t see how much of a blessing it really was. Now that I’m older and a mom, I do.Read More
LaTisha’s Answer: I am really good at making people feel heard, understood, and loved. When I put 100% of my focus on the person in front of me, it’s like sunshine hitting a flower -- they open up and blossom right in front of me. I literally can get you entire life story in under five minutes flat, if I really wanted to.Read More
Let’s face it: Even if you’ve never worked a day in Sales, you’re still a salesperson. What exactly are you selling? Your skills. Honey Bunny, if you haven’t figured out it out by now, the “productivity preceeds promotion -- bury your head in work and they will recognize your contribution” method of career development DOES NOT WORK. Most of the time, the higher ups have no real clue about everything you do on a daily basis and what exactly goes into putting out the fires that you douse on the regular.
That being said, it is of the utmost importance that you are able to communicate your value to the world at large. You can be the most capable, most talented, best suited for the job, but that means nothing if no one else knows that.
How do I talk about myself, LaTisha? I have such a hard time with this.
Don’t worry, boo. I got you. You’re going to Sasha Fierce yourself.Read More
LaTisha’s Answer: When it comes to my career, everything has been an act of God. Nothing that I ever tried to make happen on my own ever popped off. It was only when I surrendered the issue to God and kept believing that He’d come thru for me did it happen.
On Monday, I told ya’ll about the story of how I got my start in music. I ended up working for Sergio for about three years. About a year into it, the company was purchased by Univision Music Group. Two years later, Univision Music Group was purchased by Universal Music. It was a very uncertain time for all of us because we didn’t know if we would have a job or not.Read More
Picture it. Senior year at Agnes Scott College.
Graduation was looming on the horizon. I had no job offers and was getting anxious at the thought of returning to my hometown as a failure. I really wanted to be in the music business, but had yet to land any type of offer. I was still interning at the Atlanta Chapter of The Recording Academy, which gave me hope. Yet, as the days passed, I could feel myself getting more and more discouraged.
In an effort to make something happen, I contacted my Women in Communications mentor, who worked at The Weather Channel, and she got me an interview for an entry level position. I can’t remember the exact job description. However, I do know it had something to do with the commercials that ran during program breaks. I met with the supervisor of that department and I really tried to be enthusiastic -- about the position, the company, my experience (as limited as it was), and the dedication I was bringing to the table. She asked me about the internships I had done so far -- one at Odyssey Entertainment, one at Paste Magazine, one at The Recording Academy -- all music related. I talked about projects I worked on, how committed I was to delivering good work, how excited I was about the future.
“Wow. That’s great. It sounds like you’re really passionate about music. Why don’t you just continue to work in music?”
I can imagine the look on my face as my jaw dropped. It was obvious to everyone in the interview that day that what made me tick was music.
I can’t even remember what my response was. It was a clumsy mumble. Needless to say, I didn’t get that job. It was the only job interview I had during my Senior year in college.
I did not secure a job before I graduated from college.Read More
Taking care of ourselves intuitively makes sense. If you don’t eat healthy, exercise, or get enough sleep, you’ll more than likely get sick and/or feel like crap. It’s a pretty simple concept to grasp. However, simple does not necessarily mean easy. In fact, self-care is downright difficult, especially when it asks us to change our #1 widely held belief --
"I don't have time."
What if I told you that the best thing you can do for your company's bottom line is to take care of yourself?Read More
If you really want to succeed at anything, you’ve got to be okay with failure. Loss. Defeat. Mistakes.
Ooh, LaTisha, that is a tough one.
I’d rather eat dirt.
I don’t like to lose.
I hate admitting defeat.
I will go out of my way to avoid failure, even if that means I never move forward in my life.
I cannot bear the shame and embarrassment that accompanies making a mistake.
Sound somewhat familiar? All of us have some level of aversion to the one thing that we actually need to be okay with in order to succeed at anything in life.Read More
LaTisha’s Answer: In terms of my business, I've always wanted to do more videos and launch a podcast. I'm always complimented for my confidence and the sound of my voice. I think this differentiates me from other life coaches and I'd like to explore these avenues.Read More
LaTisha's Answer: Music and teaching.
My favorite cartoon was Jem and I loved Kids' Incorporated. As a child, I made my own mixtapes and stayed glued to the radio to catch all my favorite jams. I loved to sit on my swing set in the backyard and make up my own songs. During the summertime, I’d stay up all night and watch music videos on MTV, VH1, CMT, and BET. One of my favorite movies was a cheesy movie named Salsa starring Robby Rosa. I loved that movie and it was terrible. Terrible, I tell you. You couldn’t tell me nothing about it, though.Read More